If your Airbnb title is generic, your listing is invisible
Your Airbnb title is the first thing potential guests see. Use these 17 proven formulas to write irresistible titles that get more clicks and bookings
Airbnb Tips
✍️ By Debbie Balfour | WBN News | August 9, 2025 | Click HERE for your FREE Subscription to WBN News and/or to be a Contributor.
In a digital marketplace where attention spans are short and competition is fierce, Airbnb hosts are learning that a strong listing title is a crucial factor in securing more bookings. Experts in the short-term rental space agree: the right title can significantly increase visibility, clicks, and ultimately, guest conversions.
Airbnb allows only 50 characters in a title, meaning every word needs to serve a purpose. According to Danny Rusteen, former Airbnb employee and founder of OptimizeMyBnb, "Your title is your first impression, and it must quickly convey why your space is unique, desirable, and worth clicking on."
Industry professionals and copywriters, such as those at Guest Hook and other vacation rental branding agencies, have analyzed thousands of listings and identified 17 high-performing title styles that consistently outperform the rest. These formulas focus on location, amenities, audience, and emotion—all with the intent of making a listing stand out in a crowded feed.
High-Performing Airbnb Title Formulas
Location + Feature
- “Lakeview Cottage Steps to the Water”
- “Downtown Condo with Free Parking”
Experience-Based
- “Cozy Escape for Couples & Wine Lovers”
- “Family-Friendly Fun Near Beach & Trails”
Unique Selling Point
- “Pet-Friendly Retreat with Fenced Yard”
- “Hot Tub + Firepit + Views = Perfect Stay”
Seasonal Appeal
- “Fall Colours & Fireplace at Mountain Cabin”
- “Summer Lakefront Getaway for 6”
Audience Specific
- “Perfect for Remote Workers – Fast WiFi”
- “Kid-Friendly Home with Games & Crib”
Amenity Focused
- “Private Sauna, Firepit & Full Kitchen”
- “King Bed + Workspace + Smart TV”
Local Vibes
- “Stay Steps from Kelowna’s Best Wineries”
- “Peachland Gem Near Hiking & Waterfall”
Emotional Hook
- “Unplug, Unwind & Watch the Sunset”
- “Where Cozy Meets Nature”
Recommendations from the Experts
Experts advise using strong, specific language and avoiding vague adjectives like “nice” or “beautiful.” It’s also recommended to capitalize each word for better readability on mobile devices and to change titles seasonally to remain relevant.
With thousands of properties competing for attention in every region, the difference between a full calendar and a missed opportunity can come down to a single line of text. For Airbnb hosts looking to boost visibility, adopting one of these formulas may be the quickest way to increase booking performance.
Debbie Balfour | Real Estate Investing Success Coach + Podcast Host
🏠Fireside Lakeview Cottage 30 days+ rental in Peachland - Book here: www.airbnb.ca/h/firesidelakeviewcottage
📍 Website: www.DebbieBalfour.com
📧 Email: Debbie@DebbieBalfour.com
🔗 LinkedIn: Debbie Balfour
▶️ YouTube Channel: youtube.com/@DebbieBalfour
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TAGS: #Airbnb Marketing #Listing Tips #Short Term Rental #Vacation Rental Strategy #Host Like A Pro #WBN News Langley #WBN News Abbotsford #WBN News Okanagan #Debbie Balfour
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