How to Safeguard Your Brand and Content

✍️ By Debbie Balfour | WBN News | June 26, 2025 | Click HERE for your FREE Subscription to WBN News and/or to be a Contributor.

You wouldn’t leave cash sitting on a park bench—so why leave your brand, logo, or content unprotected?
In both Canada and the U.S., intellectual property (IP) is one of your business’s most valuable assets. Yet most small business owners don’t take steps to protect it, until it’s too late.

🎥 Not sure where to begin?
Watch this helpful video on protecting IP step by step:
👉 How to Protect Intellectual Property in Canada

Here’s how to break it down:

Trademark

Covers your business name, logo, tagline, or product name. It prevents others in your industry from using confusingly similar branding.

Copyright

Protects original creative work like your website content, online courses, books, videos, or designs. Ownership starts when you create it—but registration makes enforcement stronger.

Patent

Used to protect inventions, product designs, and unique business processes. These take time and money to secure but can be crucial for tech or product-based businesses.

What Happens If You Don’t Protect It?

• Someone else could legally use your brand name
• Your content may be copied or resold
• You might lose a dispute in court
• You could face costly rebranding or legal fees

Many entrepreneurs think IP protection is expensive or unnecessary—until it’s too late. The truth? You can access affordable legal support to help you secure your brand, file applications, and avoid common IP mistakes.

If it’s worth creating, it’s worth protecting.

Have questions or are not sure where to start? I’m here to help, reach out anytime.

Debbie Balfour | Real Estate Investing Success Coach + Podcast Host
📍 Website:https://dbalfour.legalshieldassociate.com/en-caare
📧 Email: Debbie@DebbieBalfour.com
🔗 LinkedIn: Debbie Balfour
▶️ YouTube Channel: youtube.com/@DebbieBalfour

TAGS: #Trademark Your Brand #Copyright Protection #Intellectual Property Canada #Protect Your Business Ideas #Entrepreneur Legal Help #WBN TV #WBN Global #WBN News Langley #WBN News Abbotsford #WBN News Okanagan #Debbie Balfour