How to Identify and Promote the Unique Selling Points of Your Airbnb

✍️ By Debbie Balfour | WBN News | August 20, 2025 | Click HERE for your FREE Subscription to WBN News and/or to be a Contributor.

In a marketplace where travelers can choose from hundreds of similar properties, the listings that stand out share one thing in common: they know and promote their unique selling points (USPs).

Your USP is what sets your property apart from every other listing in your area. It’s the reason a guest chooses you over the competition. The challenge for many hosts is identifying those features—and then irresistibly presenting them.

Step 1: Identify Your Unique Selling Points

Walk through your property with fresh eyes, as if you were a guest seeing it for the first time. Ask yourself:

• What would make me stop scrolling in a sea of listings?
• Is there something guests can’t get elsewhere?
• What do past reviews highlight most often?

Your USP could be:

• A panoramic lake view or private beach access
• A themed décor that creates an immersive experience
• Family extras like a high chair, crib, and stocked toy area
• A chef’s kitchen with premium appliances
• An oversized deck with an outdoor fire pit and heaters

🖋 Step 2: Weave Your USP Into Every Part of Your Listing

Once you know your standouts, they should appear in:

• Listing title: “Lakeview Cottage with Private Dock”
• Opening description lines: Create a mental picture of the experience.
• Photo captions: Reinforce with specifics (e.g., “Sunsets from your private dock”).
• Amenities list: Call attention to unique or rare inclusions.

Step 3: Let Photos Prove Your USP

A great description means little without matching visuals. If your USP is a view, make sure it’s featured early in your photo order. If it’s a chef’s kitchen, capture it from angles that showcase its scale and equipment.

Step 4: Use Guest Feedback as Social Proof

Reviews are a goldmine for identifying USPs you might have overlooked. If multiple guests mention the window bench or games collection, promote it more prominently.

Final Thought

Your USP isn’t just a feature. It’s the heart of your marketing. By clearly identifying and consistently promoting it across your listing, photos, and guest communications, you’ll stand out in a crowded market and attract guests who are excited to book.

Debbie Balfour | Real Estate Investing Success Coach + Podcast Host + Short Term Rental Host

🏠Fireside Lakeview Cottage 30 days+ rental in Peachland - Book here: www.airbnb.ca/h/firesidelakeviewcottage
📍 Website: www.DebbieBalfour.com
📧 Email: Debbie@DebbieBalfour.com
🔗 LinkedIn: Debbie Balfour
▶️ YouTube Channel: youtube.com/@DebbieBalfour

Join the FREE Facebook Group: Let's Talk Real Estate Investing

TAGS: #Airbnb Tips #Airbnb Copywriting #Vacation Rental Success #Short Term Rental Marketing #Listing Optimization #Host Like A Pro #WBN News Langley #WBN News Abbotsford #WBN News Okanagan #Debbie Balfour