Find Your Business Voice While Finding Your Own

By Susie Taylor | Contributor WBN News | 2 July 2025

Your voice is your brand’s fingerprint—distinct, human, and rooted in something deeper than just tone. But what happens when you’re still figuring out your own voice?

It’s a question that quietly haunts many entrepreneurs, especially women. You're told to “just be yourself,” but what if that “self” is still unfolding? What if your confidence fluctuates, your identity evolves, or your expertise is still becoming embodied?

The good news? You don’t have to wait until you’re fully formed to speak with clarity and conviction. In fact, finding your business voice while finding your personal one is often where your most honest, resonant work is born.

Here’s how to do it:

Start with what feels true now.
You don’t need a 10-year plan or bulletproof brand strategy to speak with power. Begin by naming what you do know: what lights you up, what breaks your heart, what transformation you offer. Speak from that place. Your clarity will deepen the more you use your voice.

Borrow structure, not identity.
Use storytelling frameworks like CHARM—Clarity, Heart, Action, Relatability, Memorability—to shape your message. But don’t mimic other people’s tone or style. Let their structure support your substance, not replace it.

Write like you talk, then refine.
Voice is discovered through rhythm and honesty, not buzzwords and jargon. Write the way you naturally speak, then edit for flow and focus. Over time, you’ll develop a voice that’s polished but personal, professional without being generic.

Let your story evolve.
Your voice will shift as you grow. That’s not a branding problem. It’s a human one. Allow your business content to reflect your journey. Documenting your growth can be just as valuable to your audience as delivering a polished lesson.

Don’t wait to be “ready.”
The only way to find your voice is to use it. Blog. Post. Podcast. Speak. Every act of creation helps you refine not just your message, but your sense of self. Voice is a practice, not a destination.

And remember: your business voice isn’t a mask to hide behind. It’s a mirror. When you write and speak with honesty, even in your messy middle, your audience leans in. Not because you have all the answers, but because you sound like someone who’s telling the truth.

Your message doesn’t have to be perfect. It just has to be yours.
Let’s explore it together.
Book a free 30-minute “Get Clear on Your Message" consult and let’s put words to what’s already inside you.

Contact: Susie Taylor - susie.taylor.writer@outlook.com

#Brand Voice #Authentic Marketing #Entrepreneur Journey #Women In Business #Business Storytelling #Small Business Growth