How Marketing Is Just Storytelling with a Job to Do

By Susie Taylor | Contributor WBN News | 10 Jun 2025

Marketing isn’t just about getting attention; it’s about earning trust. And the best way to do that? Tell a story.

But not just any story. Marketing is storytelling with a mission. It’s narrative with a job to do—one that invites your audience into a journey and offers them a clear next step.

Your marketing story needs a hero (hint: it’s not you). It needs a problem, a guide, a plan, and a vision of success. Sound familiar? That’s because the most effective marketing mirrors the classic elements of great storytelling. It’s no accident that frameworks like StoryBrand have exploded in popularity—they’re built on timeless truths about how people connect with content.

Good marketing says: “Here’s who you are. Here’s what’s in your way. And here’s how we can help you overcome it.”

It’s not fluff. It’s strategy rooted in psychology.

When you write your next email, ad, or landing page, ask yourself:

• What story am I telling?
• Who’s the hero, and what do they want?
• What obstacle are they facing?
• How does my product or service help them win?

If your message doesn’t answer those questions, your marketing isn’t just unclear—it’s ineffective.

Remember, people don’t buy products. They buy better versions of themselves. And it’s your job to paint that picture.

Marketing is storytelling with a job to do. So give your story a purpose. Make it matter. And watch your message move people—not just emotionally, but to action.

Contact: Susie Taylor - susie.taylor.writer@outlook.com

#Storytelling #Marketing Tips #Brand Messaging #Storybrand #Content Strategy #Entrepreneurship #Small Business Marketing #Copywriting