Growth Without Losing Your Why

Start With Why by Simon Sinek (Part 4 of 4 mini series Chapters 10 - 12)

✍️ By Debbie Balfour | WBN News | July 20, 2025 | Click HERE for your FREE Subscription to WBN News and/or to be a Contributor.

Wondering how to stay true to your mission as you grow? Watch this insightful video from Simon Sinek on prioritizing purpose over metrics and staying anchored in your WHY—even when pressure builds:

🎥 Watch: Purpose Should Be Prioritized Over Metrics – Simon Sinek

In the final chapters of Start with Why (Chapters 10–12), Sinek issues a clear warning: many businesses start with clarity, but lose their WHY during growth. The focus shifts to sales, numbers, and expansion, and slowly, the original purpose fades.

Growth is essential, but drift is dangerous.

Step‑by‑Step Centering Instructions:

1. Review your current goals. Do they align to your WHY?
2. Host a reflection session with your team or advisor: Does our path still match our core purpose?
3. Add a daily WHY reminder to your workspace—journal, sticky note, or morning mantra.
4. Launch feedback loops: ask the team and clients, “Does this feel like us?”
5. Use your WHY to guide key decisions—hiring, investing, or launching.

Thought‑Provoking Question:

What processes, partnerships, or goals have slowly pulled you away from your original purpose?

Task:

Schedule one focused hour this week to reconnect with your WHY. Revisit your mission statement and write down three ways you’ll keep it alive in your actions moving forward.

Conclusion:

Success isn’t measured just by growth—it’s how steadfastly you hold onto why you started. As your business evolves, keep your mission front and center. When you grow with purpose, impact follows.

Buy Start With Why by Simon Sinek on Amazon here.

Debbie Balfour | Real Estate Investing Success Coach + Podcast Host
📍 Website: www.DebbieBalfour.com
📧 Email: Debbie@DebbieBalfour.com
🔗 LinkedIn: Debbie Balfour
▶️ YouTube Channel: youtube.com/@DebbieBalfour

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