Generating Leads by Leveraging Events and Speaking Opportunities
Events, webinars, and podcasts are some of the most underrated lead generation tools out there. Let's talk about it.
Jenny Holly Hansen
By Jenny Holly Hansen | WBN News | May 27, 2025
If there’s one thing I’ve learned from years of business development, it’s this: being in the right room changes everything. You can have the best offer in the world, but if no one knows who you are—or why you matter—you’re not going to generate the kind of leads that build a lasting business.
That’s why events, webinars, and podcasts are some of the most underrated lead generation tools out there. Done right, they position you as more than just a service provider—they position you as someone who understands your audience, speaks their language, and shows up with solutions.
Why Events Work
Events are about more than just visibility. They’re about credibility.
When you speak at a networking event, lead a breakout session, or even just ask a thoughtful question during a panel, you instantly move from being a face in the crowd to someone worth knowing. You demonstrate expertise, empathy, and the ability to connect in real time—all powerful trust signals for future clients or partners.
People remember how you made them feel, not just what you said. When you’re up there talking confidently about their challenges, offering relevant examples, and maybe even sharing a laugh or two, you’re creating a memorable experience—and that’s the first step in a strong lead generation strategy.
Make the Most of Every Opportunity
Here’s how I approach it:
- Show up with value. Tailor your message to your audience’s real concerns. Speak to their industry, their goals, and their pain points. The more specific, the more powerful.
- Be approachable. You don’t need to be flashy. You just need to be real, clear, and helpful. Be the kind of expert people want to talk to after the session ends.
- Follow up fast. This is where the magic happens. Within 24–48 hours of meeting someone, send a quick, thoughtful message. It can be as simple as:
“Great meeting you yesterday—thanks for the chat about [topic]. Let me know if you'd like to continue the conversation or if I can send over that resource we discussed.”
That kind of message builds momentum and sets the tone for future engagement.
A Flywheel, Not a Funnel
Lead generation through events isn’t just about collecting business cards. It’s about building a flywheel of trust, connection, and visibility. Every event adds a little more energy to that wheel—especially when you follow up with intention.
Over time, you stop chasing leads. Instead, people start reaching out to you because they’ve seen you speak, heard good things, or met you at an event where you made a lasting impression.
Final Thought
When it comes to lead generation, the best strategy isn’t always the loudest—it’s the most human. Show up where your ideal clients are, speak to what they care about, and follow through. That’s how you move from stranger to trusted advisor—and that’s when your business really starts to grow.
Let’s Keep Talking:
Jenny is a business insurance broker with Waypoint Insurance. With 19 years experience, she will well versed in the technical aspects of business coverages.
She can be reached at 604-317-6755 or jholly-hansen@wbnn.news. Connect with Jenny on LinkedIn at https://www.linkedin.com/in/jenny-holly-hansen-365b691b/. Connect with Jenny at BlueSky: https://bsky.app/profile/jennyhollyhansen.bsky.social
Let’s Meet Up:
Jenny Holly Hansen is a cohost with Chris Sturges of the Langley Impact Networking Group. You are welcome to join us on Thursday’s from 4pm to 6pm at: Sidebar Bar and Grill: 100b - 20018 83A Avenue, Langley, BC V2Y 3R4
TAGS: #Jenny Holly Hansen #Generating Leads #Speaking Opportunities #Events, Webinars, and Podcasts
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