The Tariff Edition by WBN News delivers daily, fact-checked updates on global tariffs, trade wars, and their impact on small businesses. Expert analysis and insights. Publisher – Rob Arthurs
The much-anticipated meeting between Prime Minister Mark Carney and U.S. President Donald Trump wasn’t just a political formality — it was a cold, hard slap of economic reality.
While the world scrambles to redraw alliances and secure supply chains, Canada is quietly waiting. Watching. Hoping. Still clinging to old trade routes and polite diplomacy while the rest of the world moves forward- aggressively.
Impresa Brand360 was engaged to rebrand the WBN News at a pivotal time in its growth. With new services on the horizon, the organization needed to evolve its visual identity and brand architecture to reflect its ambitions and professional trajectory.
Challenge One: The Name
The first challenge was the acronym:
Tariffs can disrupt your business overnight—but your cash flow doesn’t have to suffer. Learn practical strategies to forecast, buffer, and adapt your finances in a volatile market. From building reserves to renegotiating terms, here’s how to stay liquid and in control.
As global trade dynamics shift, Canada stands at a pivotal juncture. Beyond reacting to external pressures, we're proactively reshaping both our internal policies and international strategies to claim our place as a global trade leader.
For decades, the U.S. was the natural first stop for Canadian exporters. But today, that convenience has morphed into constraint.
With only 20 trade agreements—and friction in all of them—the U.S. market is increasingly hard to navigate.
