Rob Arthurs, Sr. Executive & entrepreneur with 36 years' experience, founded 6 companies, led 2010 Olympics procurement, Certified Coach, global trade expert, co-authored Living an Extraordinary Life.
The much-anticipated meeting between Prime Minister Mark Carney and U.S. President Donald Trump wasn’t just a political formality — it was a cold, hard slap of economic reality.
While the world scrambles to redraw alliances and secure supply chains, Canada is quietly waiting. Watching. Hoping. Still clinging to old trade routes and polite diplomacy while the rest of the world moves forward- aggressively.
As global trade dynamics shift, Canada stands at a pivotal juncture. Beyond reacting to external pressures, we're proactively reshaping both our internal policies and international strategies to claim our place as a global trade leader.
For decades, the U.S. was the natural first stop for Canadian exporters. But today, that convenience has morphed into constraint.
With only 20 trade agreements—and friction in all of them—the U.S. market is increasingly hard to navigate.
As U.S. tariffs tighten, Canadian exporters face a pivotal choice: retreat or expand globally. With access to 50 free trade markets and major infrastructure ready, Canada is primed to pivot beyond the U.S.—and lead with premium products on the world stage.
With 36 years’ experience building businesses and guiding export growth, Rob Arthurs leads the WBN Tariff Edition, helping companies navigate tariffs, trade policy, and global markets with actionable news, insights, and strategic expertise.
The imposition of 25% tariffs on Canadian goods during the Trump administration may have created temporary friction, but Canada remains steadfast, buoyed by its extraordinary self-sufficiency and resource wealth.
Russia’s invasion of Ukraine has had a profound impact on global energy prices, particularly in Europe, which relied heavily on Russian natural gas. Since the conflict began, European countries have scrambled to find alternative energy sources...
