Matt Wood

Branding expert with 20+ years in graphic design, passionate about aligning brand promises with touchpoints to enhance customer experiences.

Location Vancouver

Number of Articles 41

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Matt Wood's Work 41 Articles

Matt Wood - Sep 17, 2024 Brands archetype – What are they, and why understanding yours will elevate your business?

By Matt Wood Brand archetypes are universal symbols or character types representing specific traits, values, and behaviors. They are drawn from Carl Jung's theory of archetypes, which suggests that humans share a collective unconscious populated by recurring symbols and motifs across cultures and time. In branding, these archetypes

by Matt Wood