Matt Wood

The Nyctograph is a fascinating piece of history that has captured the imagination of many due to its unique purpose and inventor. Created in 1891 by Lewis Carroll, the author of Alice's Adventures in Wonderland, the Nyctograph was designed as a tool to write in the dark without

Eco-friendly design is becoming increasingly important as businesses and consumers become more environmentally conscious. Implementing sustainable design practices benefits the planet and appeals to a growing demographic of eco-aware customers. This post provides essential tips for incorporating eco-friendly practices into your design projects. Use Sustainable Materials: When it comes to

My amazing Kid (Helena, 17) , after a trip to Nashville earlier in the year to record songs, has released her first-ever single today. I am proud to share... Rising music artist Hel Sam Wilds, a 17-year-old singer-songwriter, is thrilled to announce the release of her debut single, "Weekend Blues.

Sensory branding, an approach that engages multiple senses to enhance customer experience and brand recall, has been effectively employed by various brands to create a deeper emotional connection with their audience. This post examines some insightful examples of sensory branding, demonstrating how this strategy can elevate a brand's

(This is a summary of the video below) In recent times, major tech giants have experienced a shift that cannot be ignored. Once lauded for their innovative solutions and customer-friendly services, companies like Amazon, Uber, and Netflix now seem to be treading a very different path. Initially, these companies thrived

In marketing and advertising, copywriting and design are like two sides of the same coin. While design captures attention and creates the first impression, copywriting engages and communicates the message. This post delves into how copywriting complements design, creating a harmonious and effective synergy. 1. Enhancing Visual Messaging: Good design

Let’s consider some reasons you may want to consider a complete re-brand for your business, not just a refresh.

Brand archetypes are universal symbols or character types representing specific traits, values, and behaviours. They are drawn from Carl Jung's theory of archetypes, which suggests that humans share a collective unconscious populated by recurring symbols and motifs across cultures and time. In branding, these archetypes help define a