Matt Wood

In today's digital age, a website is often the first point of interaction between a brand and its potential customers. This makes website design a critical component of branding. An effectively designed website can elevate a brand, enhance user experience, and drive business success. This post will delve

Apple's strategy is really simple. What we want to do is we want to put an incredibly great computer in a book that you can carry around with you and that you can learn how to use in 20 minutes. We don't know how to do

Christmas is more than a season; it’s a brand. Rooted in centuries-old traditions and steeped in modern commercialism, the "brand" of Christmas evokes feelings of warmth, joy, and togetherness. It’s a cultural phenomenon that transcends religious boundaries and geographical borders, becoming a global symbol of generosity,

Coca-Cola and Santa Claus share one of the most iconic branding relationships in modern history. While Santa Claus existed as a beloved cultural figure long before Coca-Cola, the beverage giant played a pivotal role in shaping the modern image of Santa and cementing him as a global symbol of holiday

Hootsuite's "Social Media Trends 2025" report identifies 15 key trends shaping the social media landscape, offering insights and actionable strategies for marketers. 1. AI's Integration into Social Media Artificial intelligence (AI) has become integral to social media platforms and marketing strategies. Platforms like Meta

Impresa Brand360 is super proud to have worked with legendary advertising guru Frank Palmer on his new book "Frankster The Prankster: The Master of the Belly Laugh!” In The Prankster, Frank Palmer invites readers into a world where mischief reigns and humor takes unexpected turns. With a keen eye

Lloyds Bank's new rebrand focuses on modernizing its image to reflect the shift towards mobile banking excellence. The refreshed design aims to connect with tech-savvy customers while retaining the brand's heritage. Read more: https://lnkd.in/giVYzZ3M

In the world of dating apps, standing out in a competitive field can be a daunting task. However, Tinder and Bumble emerged as frontrunners, not just because of their innovative platforms, but due in large part to their genius early marketing strategies. Let's take a dive into some