Matt Wood

In marketing and advertising, copywriting and design are like two sides of the same coin. While design captures attention and creates the first impression, copywriting engages and communicates the message. This post delves into how copywriting complements design, creating a harmonious and effective synergy. 1. Enhancing Visual Messaging: Good design

Let’s consider some reasons you may want to consider a complete re-brand for your business, not just a refresh.

Brand archetypes are universal symbols or character types representing specific traits, values, and behaviours. They are drawn from Carl Jung's theory of archetypes, which suggests that humans share a collective unconscious populated by recurring symbols and motifs across cultures and time. In branding, these archetypes help define a

(This is a summary of the video below) Google Search used to be magic. It offered instant access to information, providing answers within seconds. However, over the past few years, this once seamless experience has become cluttered and laden with ads, diminishing its efficiency and trustworthiness. A Flood of Ads

Brand, customer retention, business development, profit, and sustainability; these long-term, big-picture elements of a company can each be built or toppled by day-to-day customer service. Designers can develop attention-grabbing looks, marketing strategists can launch aggressive campaigns, and entrepreneurs can create compelling business models, products and service offerings. However, if the

Summary findings: • Strong online growth is expected as inflationary pressures continue to ease and consumer purchase power improves • Mobile Shopping will power spending velocity across the ecommerce landscape and retailers that optimize for mobile will benefit • Price sensitivity will remain persistent, competitive discounts, along with strong value propositions, will be

Choosing the right colour palette is crucial in design, as it not only defines the aesthetic appeal but also conveys the underlying message and emotion of the brand or project. Understanding Color Psychology: Before diving into colors, understanding the psychology behind them is key. Colours evoke emotions; for instance, blue

Minimalism in branding is not just a design choice; it's a philosophy that reflects a brand's commitment to simplicity and clarity. Several brands have successfully employed minimalism in their branding and marketing strategies, setting themselves apart in a cluttered marketplace. In this post, we'll