Matt Wood

Branding isn’t just a logo or a color palette — it’s the feeling a customer has when they interact with your business. The following 10 brands nailed their branding strategies in different ways, creating emotional connections, increasing loyalty, and driving real results. Let’s break down what made each

When Form Was Free to Follow Fantasy Imagine designing a car without having to think about crash tests, pedestrian impact zones, airbags, backup cameras, crumple zones, or bumper height regulations. Just pure design. Art on wheels. That’s how it used to be—before creativity had to answer to the

Rick Boyko’s legendary career in advertising spans over three decades and is defined by groundbreaking creativity, leadership, and a dedication to cultivating the next generation of talent. His journey began at Leo Burnett in Chicago as an art director working on the United Airlines account. Eager for new challenges,

Pop Muzik - Creativity in dance. I love all things creative. When it comes to dance, I am not easily impressed; it has to be different, unique, curious - there is a lot of 'average' out there. On my socials right now is this Pop Musik dance, it&

Why is a Charlie Horse called a Charlie Horse? In a world where the answer to any question is just a few keystrokes away, the act of wondering has become a rare luxury. Got a cramp? Google it. Heard a weird phrase like "charlie horse"? Google it. Mystery

Red Bull is a fantastic case study on how far a brand can go and how branding is MUCH more than just the product or service. Red Bull Symphonic is a groundbreaking global music series that fuses contemporary genres with classical orchestration, creating unique live performances that transcend traditional musical

A brand-new electric pickup truck has taken the automotive world by storm, thanks to a surprise reveal that’s sparking widespread attention online. Featured in a YouTube video titled “FIRST LOOK: Jeff Bezos' $20k Pick-Up Truck”, the vehicle has made headlines not just for its sleek, modern design, but

Design is not just about aesthetics or functionality; it’s about telling a story. Every great design—whether it’s a product, a website, a logo, or a user interface—begins with an even better story. It’s the narrative behind the design that breathes life into the final product