Matt Wood

Red Bull is a fantastic case study on how far a brand can go and how branding is MUCH more than just the product or service. Red Bull Symphonic is a groundbreaking global music series that fuses contemporary genres with classical orchestration, creating unique live performances that transcend traditional musical

A brand-new electric pickup truck has taken the automotive world by storm, thanks to a surprise reveal that’s sparking widespread attention online. Featured in a YouTube video titled “FIRST LOOK: Jeff Bezos' $20k Pick-Up Truck”, the vehicle has made headlines not just for its sleek, modern design, but

Design is not just about aesthetics or functionality; it’s about telling a story. Every great design—whether it’s a product, a website, a logo, or a user interface—begins with an even better story. It’s the narrative behind the design that breathes life into the final product

Where Foam Meets Imagination It starts with a swirl. A splash of steamed milk into rich espresso. And then, like magic, a heart appears. Or a rosette. Or a full-blown swan mid-flight if your barista’s feeling bold. That’s coffee art—or more formally, latte art. And it’s

Impresa Brand360 was engaged to rebrand the WBN News at a pivotal time in its growth. With new services on the horizon, the organization needed to evolve its visual identity and brand architecture to reflect its ambitions and professional trajectory. Challenge One: The Name The first challenge was the acronym:

Branding is far more than just a logo or a catchy slogan. At its core, branding is about crafting a unique identity and emotional connection with an audience. The magic happens when a solid strategy is combined with creativity. “Branding is the process of connecting good strategy with good creativity.

Anna Morris's career in advertising is marked by her dedication to celebrating Black culture and increasing African American representation within the creative workforce. As Executive Vice President and Chief Creative Officer at Burrell Communications, she crafted iconic advertisements that resonated deeply with African American audiences, including Coca-Cola'

In the world of business, attracting new customers is only half the battle. While effective advertising can bring in a steady stream of potential clients, retaining those customers and ensuring they return is what truly drives long-term success. “Advertising brings in customers, but it is your job to keep them.