Please, Surprise Me
I’m tired of guessing the plot. Like really tired.
You know that moment, 10 minutes into a movie, where you pause, look at whoever’s watching with you, and say, “Okay, so she’s secretly the villain, he’s going to betray her, and they’ll
Margaret Calvert OBE RDI is a distinguished British designer and typographer, renowned for her transformative work in designing the United Kingdom's road signage system. Born in South Africa in 1936, Calvert moved to England at the age of 13 to pursue her education. She studied Illustration and Printmaking
In the world of marketing, there’s a saying that rings true time and time again: “The best advertising is done by satisfied customers.” While traditional advertising—through ads, billboards, or social media campaigns—can be effective, it’s the word-of-mouth endorsement from happy customers that truly carries the most
Growth, whether personal or professional, rarely happens within the confines of comfort. The path to greatness is often paved with challenges, obstacles, and moments of discomfort. If you're not feeling at least a little uneasy, it’s a sign that you’re not pushing yourself far enough. This
There’s storytelling, and then there’s Bob Mortimer storytelling.
If you’ve ever watched Would I Lie to You?, the UK panel show where guests tell stories that may or may not be true, you know the format: someone reads a statement, and the other team has to figure
Bob Barrie, a luminary in the advertising industry, has significantly influenced creative advertising through his innovative work and leadership. Originally from Green Bay, Wisconsin, Barrie moved to Minneapolis to study architecture at the University of Minnesota. However, he transitioned into advertising, where he would leave an indelible mark.
During a
Some of the most groundbreaking and successful ideas in the world of advertising, branding, and creativity have come from humor. It might sound counterintuitive, but humor often unlocks fresh thinking, sparks creativity, and breaks down barriers. This idea emphasizes the value of humor in the creative process, where laughter can
Branding isn’t just a logo or a color palette — it’s the feeling a customer has when they interact with your business. The following 10 brands nailed their branding strategies in different ways, creating emotional connections, increasing loyalty, and driving real results. Let’s break down what made each
