Matt Wood

There’s storytelling, and then there’s Bob Mortimer storytelling. If you’ve ever watched Would I Lie to You?, the UK panel show where guests tell stories that may or may not be true, you know the format: someone reads a statement, and the other team has to figure

Bob Barrie, a luminary in the advertising industry, has significantly influenced creative advertising through his innovative work and leadership. Originally from Green Bay, Wisconsin, Barrie moved to Minneapolis to study architecture at the University of Minnesota. However, he transitioned into advertising, where he would leave an indelible mark. During a

Some of the most groundbreaking and successful ideas in the world of advertising, branding, and creativity have come from humor. It might sound counterintuitive, but humor often unlocks fresh thinking, sparks creativity, and breaks down barriers. This idea emphasizes the value of humor in the creative process, where laughter can

Branding isn’t just a logo or a color palette — it’s the feeling a customer has when they interact with your business. The following 10 brands nailed their branding strategies in different ways, creating emotional connections, increasing loyalty, and driving real results. Let’s break down what made each

When Form Was Free to Follow Fantasy Imagine designing a car without having to think about crash tests, pedestrian impact zones, airbags, backup cameras, crumple zones, or bumper height regulations. Just pure design. Art on wheels. That’s how it used to be—before creativity had to answer to the

Rick Boyko’s legendary career in advertising spans over three decades and is defined by groundbreaking creativity, leadership, and a dedication to cultivating the next generation of talent. His journey began at Leo Burnett in Chicago as an art director working on the United Airlines account. Eager for new challenges,

Pop Muzik - Creativity in dance. I love all things creative. When it comes to dance, I am not easily impressed; it has to be different, unique, curious - there is a lot of 'average' out there. On my socials right now is this Pop Musik dance, it&

Why is a Charlie Horse called a Charlie Horse? In a world where the answer to any question is just a few keystrokes away, the act of wondering has become a rare luxury. Got a cramp? Google it. Heard a weird phrase like "charlie horse"? Google it. Mystery