Matt Wood

Customer service isn’t all about smiling and being nice. It’s more than that. It’s about going that extra step. Put simply, it’s about being genuine and thoughtful. When I was on the bus one morning, I witnessed the bus driver waiting for an older man to

When my daughter was around eight months old, she received five Disney books in the mail. What a great idea I thought. I relate to this shameless promotion by Disney in two ways: 1)   I wished my daughter could grow up in a “logo + brand free” world. Although I think

In today’s fast-paced business world, staying relevant and competitive is more challenging than ever. As markets evolve, consumer expectations shift, and new technologies emerge, companies often face the dilemma of how to adapt their branding. While refreshing a corporate identity can offer a quick update, there are times when

In the dynamic world of business, maintaining a relevant and modern corporate identity is essential. However, companies often face a dilemma when their branding starts to feel outdated or disconnected from their evolving values and goals. The solution might seem simple: a complete rebrand. But is a full rebrand always

Creativity and design play a pivotal role in shaping political discourse and influencing public perception. In an era where visuals often speak louder than words, the integration of creative design into politics is more significant than ever. Whether it’s through campaign advertisements, political logos, posters, or social media visuals,

Bob Isherwood's distinguished career in advertising spans over three decades and three continents, marked by groundbreaking creativity, leadership, and a commitment to nurturing emerging talent. His journey began with studies in Advertising Art at RMIT University in Melbourne, Australia, where he later established a scholarship program for underprivileged

In today’s crowded marketplace, consumers are increasingly seeking genuine connections with the brands they support. The strength of a brand lies not just in its marketing, products, or services, but in its authenticity. Authenticity is what differentiates a brand from its competitors and builds lasting relationships with customers. An

In the ever-competitive world of advertising, simply placing a few ads and hoping for the best is not enough to capture the public’s attention. As advertising experts and marketers know, visibility is not the end goal—awareness is. “You can’t just place a few ads and expect people