Joseph Willmott

When a small software company named HealthSpace struggled to stay afloat, its leadership was at a crossroads. They had an innovative concept, but reality painted a different picture: undercapitalized, no coherent marketing plan, and customers drifting toward competitors. The question wasn’t whether they were working hard—it was whether

If I ask AI to write it, is it really mine?

The great EV vs gas engine debate isn’t new—it’s just history on repeat. A century ago, the argument wasn’t Tesla vs Toyota—it was buggy whip vs automobile. And trust me, those conversations sounded awfully familiar.

In an unpredictable business environment, relying solely on traditional strategic planning often leaves companies ill-prepared for sudden market shifts. Conventional planning methods typically begin from within, driven by internal biases, assumptions, and objectives that create a misleading sense of control. When unexpected changes arise, these internal blind spots quickly become

In today’s economy, speed, precision, and scale win the game. And if you're not automating your marketing, lead generation, lead conversion, and customer fulfillment, you're already behind.

Better features, better pricing, better service—it all makes sense on the surface. But here’s the counterintuitive truth: people don’t buy the best product—they buy the one they’re willing to reject something else for.

Looking back over my life, I can see my father's profound influence on my career and personality. He was more than a farmer and cattle breeder—he was a visionary, a builder, and a leader whose legacy helped shape agricultural policy in Canada.

The pressure is real: “You must learn AI or be left behind.” But here’s the kicker—just learning how to use AI won’t be enough for long.