Jacob @ 80/20.Media

Search engine optimization (SEO) is one of the most effective ways to increase your online visibility and drive organic traffic to your business. According to BrightEdge, 53% of all web traffic comes from organic search, making SEO an essential strategy for any business looking to grow. The good news? You

Email marketing remains one of the most powerful tools for businesses, delivering an average ROI of 4200%, according to Litmus. However, many small business owners fall victim to common myths that can hinder their success. By debunking these misconceptions, you can refine your email campaigns and maximize your results. Myth

In the fast-paced digital world, video content is the most engaging form of communication. A report by Forrester Research found that video content is 50 times more likely to drive organic search results than text alone. With attention spans getting shorter, the key is to create short, impactful videos that

HubSpot reported that companies using automated lead nurturing strategies see a 451% increase in qualified leads.

People trust people more than what brands say about themselves, which is why social proof is one of the most powerful marketing tools available. In fact, 88% of people trust user reviews as much as personal recommendations, according to BrightLocal. By incorporating social proof—such as testimonials, reviews, and case

Did you know that increasing customer retention by just 5% can lead to a profit increase of 25-95%? It’s no wonder that businesses focused on long-term growth place significant emphasis on building loyalty. One simple yet highly effective tactic is implementing a customer feedback loop. By actively seeking feedback

Beyond web analytics, consider tracking customer feedback to identify recurring pain points and opportunities for improvement.

The bottom line? Automation doesn’t just save time—it enhances productivity and boosts your bottom line by letting you focus on what really matters.