In the dynamic landscape of North American business, small and medium-sized enterprises (SMBs) are increasingly leveraging artificial intelligence (AI) to drive operational excellence and financial growth. As of 2025, surveys indicate that 71% of Canadian SMBs actively employ AI tools, enhancing efficiency and productivity for 70% of adopters.
In the United States, similar trends prevail, with 75% of SMBs investing in AI, positioning it as a top priority for technological advancement. Generative AI alone is projected to contribute up to $100 billion to Canada's economy by decade's end, underscoring its strategic importance. AI significantly boosts profits for SMBs by automating routine tasks, reducing costs, and optimizing resource allocation.
For instance, 91% of AI-adopting SMBs report revenue increases through streamlined processes like data analysis and customer personalization. In Canada, 97% of SMEs utilizing AI cite tangible benefits, including heightened efficiency and elevated revenues, allowing owners to focus on innovation rather than administration.
Some Examples of AI in CSM, PR & Networking, & Content Marketing
By 2025, 80% plan to integrate AI chatbots for customer support, further enhancing engagement and profitability. Particularly noteworthy is how Canadian B2B services providers harness AI for marketing. Firms like Kinex Media and Martal Group employ AI-driven strategies to automate lead generation, predictive analytics, and multi-channel campaigns, increasing lead volumes by up to 50% while slashing acquisition costs.
Seventy-one percent of Canadian SMBs now use AI to refine marketing efforts, such as content creation (49% adoption) and targeted outreach, fostering stronger client relationships and competitive edges in B2B sectors. Government initiatives, including the AI Business Catalyst program, support this adoption, enabling scalable growth.
As AI evolves, North American SMBs stand poised for sustained prosperity, with B2B providers in Canada exemplifying its marketing prowess.
I write this article as the director of the AI consultancy firm linked below and offer WRN members an exclusive free consultation on how to imbue AI tech in their value chains.
Success! You now have access to additional content.
Writer: Muhammad Hamza Butt
Editor: Robert Skinner
Tags: #AI Marketing #MHB Consultancy #Canada USA #Digital Marketing With AI #AI Powered Growth #Cross Border Collaboration #Solopreneirs #Canadian Economy Optimization #NEWS For Startups #Deploy AI For Marketing
