US Tariffs Drive Tourists North as BC Set to Soar This Summer

✍️ By Debbie Balfour | WBN News | July 18, 2025 | Click HERE for your FREE Subscription to WBN News and/or to be a Contributor.

Rising U.S. tariffs are doing more than rattling global trade; they're also reshaping global tourism patterns. As travel to the U.S. becomes more expensive due to steep import duties and economic tensions, British Columbia is emerging as an unexpected winner.

With increased airfare, higher service costs, and a strong U.S. dollar, many international tourists, especially from Europe and Asia, are skipping American cities in favor of BC destinations like Vancouver, Victoria, and the Okanagan. The savings are real, and the views are world-class.

This summer, BC’s tourism industry is gearing up for a surge. Hotels are reporting above-average advance bookings, restaurants are boosting staff, and local tour companies are expanding offerings. Travel agencies like Fora have seen bookings to Canada more than double compared to last year, with BC leading the charge.

What’s more, many Canadian travelers who might have ventured south are now choosing “staycations” within their home province. This local retention of tourism dollars amplifies the economic benefit to small businesses across BC, from boutiques and wineries to outdoor adventure operators.

The ripple effect is undeniable. Tourism dollars are staying in Canada, fueling the local economy and setting up the summer of 2025 to be one of BC’s best in recent memory.

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