Stop Saying You Don’t Have Time for Online Presence and Start Closing More Deals

✍️ By Debbie Balfour | WBN News | October 28, 2025 | Click HERE for your FREE Subscription to WBN News and/or to be a Contributor.

“I don’t have time for all that online stuff, I just need to find deals.”

If you’ve ever said (or thought) those words, you’re not alone. Many real estate investors hold this belief, convinced that posting on social media, updating LinkedIn, or sharing project updates is a distraction from the “real work” of finding deals.

But here’s the reality: your online credibility is what helps you fund those deals faster. Without it, even the best opportunities stall because investors hesitate.

The False Belief That Costs You Deals

Investors aren’t just looking for great properties; they’re looking for trustworthy people to do business with. And in today’s world, trust begins online.

When someone hears about you or meets you, what’s the first thing they do? They Google you. They check LinkedIn. They scroll your Instagram or Facebook to see if you’re legit. If your social presence looks outdated, inactive, or nonexistent, it creates uncertainty. And uncertainty kills deals.

You may think, “I don’t need to post online; I just need to close.” But what if your lack of visibility is the reason you’re not closing?

Credibility Is the Currency That Speeds Up Funding

The truth is, social media and online credibility aren’t distractions; they’re accelerators. A well-built presence helps you gain investor confidence before you ever ask for money.

When investors see consistent posts showing your projects, your knowledge, and your results, it tells them, “This person knows what they’re doing.” It builds familiarity, which leads to trust, and trust leads to funding.

You don’t need to become a full-time content creator. You just need to show up consistently and authentically. Share photos of site visits, lessons learned, short market insights, or even quick video updates from the field.

Build Credibility While You’re Doing Deals

The smartest investors don’t stop working on deals to build an audience; they do both simultaneously. While you’re walking a property, snap a quick picture and post about what you’re analyzing. When a project closes, share the story behind it.

It’s not about vanity, it’s about visibility. The more investors see your progress, the more they believe in your ability to deliver.

Because let’s face it: finding deals is only half the battle. Funding them is where you win. And in today’s market, your online presence is your funding engine.

So stop saying you don’t have time for “all that online stuff.” You don’t have time not to.

Debbie Balfour | Real Estate Investing Success Coach + Podcast Host
📍 Website: www.DebbieBalfour.com
📧 Email: Debbie@DebbieBalfour.com
🔗 LinkedIn: Debbie Balfour
▶️ YouTube Channel: youtube.com/@DebbieBalfour

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TAGS: #Real Estate Investing #Building Credibility #Investor Relations #Social Media Strategy #Raising Capital #Deal Funding #WBN News Langley #WBN News Abbotsford #WBN News Okanagan #Debbie Balfour