By Elke Porter | Canadian German Business News | May 3, 2025

The OMR Festival 2025, Europe’s largest digital business event, lands in Hamburg, Germany, on May 6-7, drawing 70,000 attendees to explore cutting-edge e-commerce trends. For Canadians in tech, marketing, and retail, this conference offers a vital opportunity to connect with global leaders and gain actionable insights into the rapidly evolving online trade landscape.

E-commerce is reshaping commerce worldwide, and OMR 2025 tackles its biggest shifts. Social commerce is morphing into discovery commerce, payment platforms like PayPal are becoming global brands, and Chinese players are disrupting market dynamics. Canadian businesses must innovate to stay relevant, and OMR delivers the tools to do so. Expect talks, masterclasses, and exhibitors sharing strategies to captivate consumers and drive growth.

PayPal CMO Geoff Seeley will reveal how the payment giant is rebranding, while Amazon expert Kaziukenas dives into the rise of Chinese sellers. Shopify CTO Peyman Naeini and Otto CEO Marc Opelt, joined by Adidas’ Thomas Sailer, will unpack how brands thrive on major platforms. Over 280 masterclasses, featuring experts like Snocks’ Johannes Kliesch and e.l.f. Beauty’s Kory Marchisotto, offer deep dives into e-commerce tactics.

Top speakers include TikTok’s Thomas Wlazik and Max Burianek, who will showcase how TikTok Shop blends entertainment with conversions, alongside About You’s Tarek Müller, fresh off launching on the platform.

Ryan Reynolds, Hollywood star, entrepreneur, football club owner and agency founder, as well as a famous Canadian, will also be a speaker this year! Beyond his acting career, he’s built a notable business portfolio. He co-owns Maximum Effort, a production and marketing company, and has invested in ventures like Aviation Gin, which sold for $610 million in 2020, and Mint Mobile, acquired by T-Mobile for $1.35 billion in 2023. He also co-owns Wrexham AFC, a Welsh football club, and has stakes in companies like 1Password and Nuvei.

Ryan Reynolds will be sharing valuable marketing experiences and business strategies, as one of the speakers. His hands-on approach, especially in marketing, has helped these businesses thrive, showcasing his entrepreneurial savvy alongside his Hollywood success. His presence at OMR Festival 2025 in Hamburg highlights his influence in both entertainment and business, making him a key figure for Canadian entrepreneurs to watch.

Beyond e-commerce, stars like Dirk Nowitzki, and Netflix CMO Marian Lee add broader appeal. For Canadian entrepreneurs, OMR is a chance to network with industry giants, learn from real-world case studies, and bring home strategies to compete globally. Tickets are live, and the timetable is packed. Secure yours now at omr.com to join the e-commerce revolution.

#OMR Festival 2025 #Ecommerce Trends #Digital Business #Canadian Innovation #TikTok Shop #Shopify #Global Commerce #Tech Conference #German Canadian Business News #Elke Porter

Connect with Elke at Westcoast German Media or on LinkedIn: Elke Porter or contact her on WhatsApp:  +1 604 828 8788

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