Homo Ethos

By Richard Messing

February 6, 2026

Why Should YOU Read the Ethics Edition of World Business Network News?

Is it to make more money, or to make money meaningful? Either way, you're in the right place. Ethics is ultimately about doing what’s right.

If your deepest concern is the impact you have on others, and the impact they have on you, you’ll find that nothing is more human than ethics. How we treat one another is the heart of being human. That’s why AI ethics and the ethics of neurotechnology are becoming central issues on the global stage. The 21st century is fast emerging as the postmodern era of ethics.

Yet the human condition has been chronically unethical since the dawn of recorded history. The Bible brought ethics into the mainstream 3,500 years ago and remains the most widely read book of all time. Roughly 2,500 years ago, Greek philosophers transformed ethics into a secular academic field of study. Despite millennia of such thought and practice, chronic ethical failures of humanity persist.

We can walk on the moon and send robots to Mars, but we still struggle to live ethically with one another at scale. That’s a mystery of the highest order.

Homo Ethos explores this challenge through an innovative line of inquiry - a journey that leads to a good life, where profit and conscience are not at odds but in harmony. And for those focused purely on the bottom line, empirical research confirms: highly ethical companies consistently outperform the average. Ethics in business makes money meaningful.  Make Ethics Your Competitive Advantage®.

Tags: #Homo Ethos, #Richard Messing, #Ethics, #Human Repair, #WEO, #Series, #Your Competitive Advantage

Note: Homo Ethos is a series of articles about the paradoxical nature of chronic human problems, freedom, and ethics.

Richard Messing, Founder | World Ethics Organization (WEO)

Website: https://worldethicsorganization.org