Five Tech Tools You Need Before You Build Your Website
Get your digital toolbox in order before launching your website—five must-have tools to set the stage for online success.
Website Development
By Susie Taylor I Contributor WBN News I May 30, 2025
You’ve clarified your message, identified your audience, and polished your offer — now it’s time to build that beautiful website. But before you dive into design or drag-and-drop templates, make sure you’ve got the right tools in your digital toolbox.
Even the most compelling copy will fall flat if the tech behind your website isn’t ready to support it. Here are five essential tools you’ll want in place before you start construction:
1. A Reliable Domain Name and Hosting Platform
Your domain is your digital address. Choose something simple, memorable, and aligned with your brand. Then pair it with a dependable hosting provider. Think of hosting as the land your site is built on — if it’s shaky, your whole site suffers. Look for speed, uptime guarantees, and strong customer support.
2. A Professional Email Address
If you’re still using your Gmail or Yahoo address for business, it’s time to upgrade. A domain-based email (like hello@yourbusiness.com) boosts credibility and builds trust. Bonus: it also improves email deliverability for your marketing campaigns.
3. An Email Marketing Platform
The fortune really is in the follow-up. Your website should be collecting email addresses from day one — and that means you need an email service provider (ESP) to manage those contacts. Look for a tool that offers automation, segmentation, and analytics, even if you're starting small.
4. Google Analytics or Other Tracking Tools
If you don’t measure it, you can’t improve it. Set up Google Analytics (or a privacy-friendly alternative) so you can track what’s working and what’s not. Know where your traffic is coming from, what pages people visit, and where they drop off. Data helps you make smarter marketing decisions.
5. A Content Management System (CMS) You Can Actually Use
Whether it’s WordPress, Squarespace, Showit, or something else, make sure your CMS matches your comfort level and business needs. If you’ll be updating your site regularly (and you should), pick a platform that feels intuitive — not intimidating. You shouldn’t have to call in a developer every time you want to swap out a sentence.
A great website isn’t just about design and copy — it’s also about having the right tech working behind the scenes. With these five tools in place, you’ll be ready to launch a site that not only looks great, but functions flawlessly.
Because let’s be honest: your website should make your life easier, not harder. Set yourself up for success from the start — your future self (and customers) will thank you.
Contact: Susie Taylor - susie.taylor.writer@outlook.com
TAGS: #Website Development #Digital Tools #Small Business Tips #Online Marketing #Email Strategy #Entrepreneur Toolkit
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