Baden-Württemberg Leads at Web Summit Vancouver
Baden-Württemberg is the only German state with a physical presence at Web Summit Vancouver, showcasing innovation, science, and global outreach.
Baden Württemberg
By Elke Porter | Canadian German Business News | May 28, 2025
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In a significant show of international engagement, Baden-Württemberg distinguished itself as the only one of Germany’s 16 federal states to have a physical presence at the prestigious Web Summit Vancouver, held in May 2025. Represented by Baden-Württemberg International (BW_i), the southwestern state showcased its commitment to global partnerships in science, technology, and business, reinforcing its reputation as one of Europe’s most innovative regions.
BW_i, the state’s central location marketing agency, plays a vital role in positioning Baden-Württemberg on the global stage. Their mission is not only to attract foreign investors and research institutions to the region but also to assist local businesses in expanding internationally. Their presence at the Web Summit aligns perfectly with their vision of linking business and science across borders and promoting Baden-Württemberg as a hub of innovation and collaboration.
While other German states opted not to attend the Vancouver event, BW_i stood out with a professional and inviting booth that welcomed tech startups, investors, and entrepreneurs eager to connect with one of Europe’s top-performing economies. This proactive approach emphasized Baden-Württemberg’s unique model of fostering synergy between academia, industry, and culture.
BW_i’s strategy is built on over 30 years of experience in internationalization. They specialize in clearing the path to foreign markets, showcasing opportunities, and creating tailored services for clients from various sectors. Their role as network builders was on full display at the Web Summit, where they engaged in meaningful conversations, cultivated new partnerships, and reinforced the state’s visibility as a global innovation region.
From world-class universities and research institutions to advanced manufacturing and thriving startups, Baden-Württemberg’s strengths were clearly communicated through BW_i’s efforts. By participating in high-profile global events like the Web Summit, the agency ensures that Baden-Württemberg remains competitive, visible, and attractive to the world’s brightest minds and boldest ideas.
In a fast-paced global economy, Baden-Württemberg's decision to physically attend and invest in international dialogue speaks volumes about its forward-thinking leadership. It was a strong reminder: when it comes to global innovation, Baden-Württemberg shows up.
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Connect with Elke at Westcoast German Media or on LinkedIn: Elke Porter or contact her on WhatsApp: +1 604 828 8788
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