Rob Arthurs

This week’s ruling by the U.S. Court of International Trade, which temporarily blocks many of the tariffs introduced by former President Trump, should be front-page news for every Canadian exporter—but not for the reasons you might think.

In a world increasingly defined by geopolitical risk and unpredictable trade policy, Canada stands tall as a safe, ethical, and forward-looking economic force. The recent escalation between India and Pakistan, involving military strikes and threats of broader.....

The much-anticipated meeting between Prime Minister Mark Carney and U.S. President Donald Trump wasn’t just a political formality — it was a cold, hard slap of economic reality.

While the world scrambles to redraw alliances and secure supply chains, Canada is quietly waiting. Watching. Hoping. Still clinging to old trade routes and polite diplomacy while the rest of the world moves forward- aggressively.

As global trade dynamics shift, Canada stands at a pivotal juncture. Beyond reacting to external pressures, we're proactively reshaping both our internal policies and international strategies to claim our place as a global trade leader.

For decades, the U.S. was the natural first stop for Canadian exporters. But today, that convenience has morphed into constraint. With only 20 trade agreements—and friction in all of them—the U.S. market is increasingly hard to navigate.

As U.S. tariffs tighten, Canadian exporters face a pivotal choice: retreat or expand globally. With access to 50 free trade markets and major infrastructure ready, Canada is primed to pivot beyond the U.S.—and lead with premium products on the world stage.

With 36 years’ experience building businesses and guiding export growth, Rob Arthurs leads the WBN Tariff Edition, helping companies navigate tariffs, trade policy, and global markets with actionable news, insights, and strategic expertise.