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Jacob @ 80/20.Media

8020 Media builds systems that helps businesses scale predictably and profitably. We eliminate chaos, streamline operations, and serve as your long-term growth partner from startup to exit.

Location Vancouver
Number of Articles 65
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Jacob @ 80/20.Media's Work 65 Articles
Mar 14, 2025 Empowering Your Team: How Brand Training Drives Consistency and Credibility
Empowering Your Team: How Brand Training Drives Consistency and Credibility

Your employees aren’t just part of your business—they are your brand. Every email, presentation, social media post, or client interaction reflects your company’s identity. Without clear training, inconsistencies in messaging, design, and communication can weaken brand credibility and create confusion. Providing structured brand training ensures that everyone—

by Jacob @ 80/20.Media
Mar 11, 2025 Unlocking the Full Potential of Marketing Automation: Why Training is the Key to Success
Unlocking the Full Potential of Marketing Automation: Why Training is the Key to Success

Investing in marketing automation tools is only half the battle—ensuring your team knows how to use them effectively is what truly drives results. Without proper training, even the most advanced automation platforms can lead to misconfigurations, wasted opportunities, and suboptimal performance. By equipping your team with the skills to

by Jacob @ 80/20.Media
Mar 07, 2025 The Growth Lever Most Companies Ignore: Strategic Partnerships
The Growth Lever Most Companies Ignore: Strategic Partnerships

Scaling a business is expensive. Acquiring new customers through paid ads, outbound sales, and direct marketing can burn through cash fast—especially for SaaS, professional services, and specialized industries where customer acquisition costs (CAC) are high. But what if there was a way to expand your reach, increase credibility, and

by Jacob @ 80/20.Media
Mar 04, 2025 Why Regular Audits are Critical for Marketing Compliance
Why Regular Audits are Critical for Marketing Compliance

Even the most well-executed marketing campaigns can fall into compliance pitfalls if they aren’t regularly reviewed. Regulations change, industry standards evolve, and small oversights can turn into costly legal issues if left unchecked. That’s why regular compliance audits are essential—not just to avoid fines but to build

by Jacob @ 80/20.Media
Feb 28, 2025 The Power of Personalization: How Dedicated Account Managers Boost Retention and Growth
The Power of Personalization: How Dedicated Account Managers Boost Retention and Growth

The onboarding experience can make or break a client’s long-term engagement with your business. One of the biggest sources of frustration is when clients don’t know who to contact or are shuffled between multiple representatives. A dedicated account manager eliminates these issues by providing a single, consistent point

by Jacob @ 80/20.Media
Feb 25, 2025 Building Trust with Testimonials and Reviews for Higher Conversions
Building Trust with Testimonials and Reviews for Higher Conversions

One of the biggest barriers to conversion isn’t price or competition—it’s trust. If potential customers don’t feel confident in your offering, they simply won’t take action. The fastest way to build credibility and reduce hesitation? Leverage social proof. Reviews, testimonials, and user-generated content showcase real

by Jacob @ 80/20.Media
Feb 21, 2025 Must-Do Strategies for B2B SaaS Lead Generation
Must-Do Strategies for B2B SaaS Lead Generation

For B2B companies, chasing every lead isn’t just inefficient—it’s costly. Instead of broad, generalized marketing, Account-Based Marketing (ABM) focuses on high-value accounts, ensuring each interaction is hyper-personalized and deeply relevant. According to ITSMA, ABM delivers a 97% higher ROI than other marketing methods because it prioritizes quality

by Jacob @ 80/20.Media
Feb 18, 2025 The Role of Loyalty Programs in Client Retention
The Role of Loyalty Programs in Client Retention

Customer retention is just as important—if not more—than customer acquisition. Loyalty programs are one of the most effective ways to reward long-term partnerships, increase engagement, and reduce churn. By offering exclusive perks, businesses can turn satisfied customers into loyal brand advocates who not only stick around but also

by Jacob @ 80/20.Media
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