Jacob @ 80/20.Media

In today’s market, attention is expensive—but relevance is priceless. And relevance is where AI really shines. Small businesses are using AI to deliver personalized experiences at scale—without hiring three more people. But too often, we see one of two mistakes: 1. Underuse – AI is only used to

AI isn’t just a buzzword—it’s becoming a quiet operating system for smart small business owners. According to a recent report by Paychex, 65% of small business owners are already using AI in their operations, and 61% say it’s part of their day-to-day tasks. We're

Client retention isn’t just about delivering great products or services—it’s about making clients feel valued, understood, and supported. Personalization is the key to fostering long-term relationships, increasing engagement, and reducing churn. By tailoring communications, recommendations, and services to individual client needs, businesses can boost loyalty, enhance satisfaction,

Sales teams often focus on closing more deals, but what if the real issue isn’t generating leads—it’s where deals get stuck? Sales analytics provide data-driven insights into your pipeline, helping you identify bottlenecks, optimize workflows, and increase conversions. By tracking where deals stall and why, businesses can

Expanding beyond local markets isn’t just about increasing sales—it requires robust, scalable systems that can support growth without breaking efficiency, quality, or customer experience. Without the right infrastructure, businesses risk bottlenecks, operational strain, and missed opportunities. By investing in automation, cloud-based solutions, and process standardization, companies can scale

Your brand’s reputation isn’t just shaped by what you say—it’s influenced by how others talk about you online. Social media, review sites, blogs, and news articles all contribute to public perception, and if you’re not monitoring brand mentions, you risk inconsistencies, misinformation, and reputational damage.

Here’s the truth most AI blogs won’t tell you: Bad implementation is worse than no AI at all. We’ve seen small business owners buy expensive software they never log into. Or automate something they don’t even have a process for. The result? Confusion, frustration, sunk cost.

Jacob McGill I WBN News Global I April 15, 2025 Marketing automation saves time, improves efficiency, and scales outreach—but when overused, it can make customer interactions feel cold and impersonal. The key to effective automation isn’t removing the human element—it’s enhancing it. By combining automation with