𝗨𝗦 𝗛𝗼𝗹𝗶𝗱𝗮𝘆 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁 (𝗼𝗻𝗹𝗶𝗻𝗲 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 𝗮 𝗿𝗲𝗰𝗼𝗿𝗱 $𝟮𝟰𝟬.𝟴𝗕).

Summary findings:

• Strong online growth is expected as inflationary pressures continue to ease and consumer purchase power improves

• Mobile Shopping will power spending velocity across the ecommerce landscape and retailers that optimize for mobile will benefit

• Price sensitivity will remain persistent, competitive discounts, along with strong value propositions, will be leveraged by retailers to unlock new growth • Social influencer/affiliate marketing will deliver strong performance gains and power stronger visitor share for brands

• Expedited shipping will see more popularity this season, as consumers prioritize speed and convenience

• Buy Now Pay Later (BNPL) will continue to grow and on Cyber Monday set a new spend record. BNPL will be especially strong though mobile devices

• Traffic to online retail sites from GenAI sources is continuing to grow and is expected to see a surge this holiday season

Read the full report:
https://business.adobe.com/resources/sdk/adobe-holiday-shopping-forecast.html

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